Consumer behavior..

Hey guys.. Today I will talk about consumer buying behavior

The social environment of the consumer and the way this influences the use of your product. 

Actually it is Technological changes. It is the force which influences the use of Sony products. The social encourage of the consumer. For instance, if the consumers are from a country where it rains a lot they might get interested in buying waterproof phones off Sony, Sony have good waterproof phones and it works. If the consumers are musically enthusiastic they will also prefer Sony as it has better sound quality and if consumers like to take high quality pictures, Sony has high quality cameras, and each new phone is better than the previous. (Bright, 2012)

      What about family cycle? There are more than 2 stages in family cycle, but my product in relation to the stages of the family cycle is on Full Nest 3 stage. Full Nest 3 stage is when children need more money than in Full Nest 1-2 stages. Parents need to pay for a college, to buy new clothes, all new. So Sony phones may be on this stage too, because when children go to another place, to start their own life, parents buy new stuff for them. So Sony phone =new stuff = Full Nest 3 stage. But on the other hand it can be “Young and Single” stage. When people are at this age they can allow themselves to buy new stuff, such as a new phone. Sony can be at two stages: "Young Nest 3" and "Young and Single". (King, 2016)

There are two buying behaviors, but for my product most likely buying behavior is business buying behavior. And more suitable decision making for my product is Extensive decision-making. The first stage is problem recognizing. Consumers understand that he/she needs new phone, but it is an expensive thing, so consumers need to think about it and after problem recognizing, consumers want to know something more about this product – Sony phone. Consumers will find all the information about this phone. They will try to compare Sony and other phone brands, maybe they will ask for some advice from other people who already have a Sony phone to know what they think about this phone, are they pleased or not with their product and overall experience. After these two stages will be the third stage: evaluation of alternatives. After maybe on mention level consumer will evaluate the Sony phone in an evoked set. Sony is a known brand around the world, so if Sony phones in all aspects will be good for the buyer, it means acceptable brand consumer will go to the fourth stage: purchase. In this stage consumers will choose Sony phones for purchase, consumers need to evaluate all alternatives, need to choose, is this price good or not, is it overall worth spending that specific amount. And when he/she will choose to purchase. After that there will be fifth stage, when consumer estimates the product, did he/she buy the right product to understand the information which was found about Sony, did it meet the consumer’s expectations. And if Sony phone actually satisfies the consumer there is huge probability that next time he/she will buy the Sony phone brand too, and without a doubt would recommend it to family, friends, co-workers etc. (Renssen, 2016)

For each product we can do an attitude scale,so I have Sony phone too, and I did аn attitude scale like this.

Phone	Phone quality	Price	Design	Camera	Battery power	Memory capacity	Size
Sony	4	3	4	5	4	3	2

     1=Unimportant…5=Very Important

1=Unsatisfactory…5=Very Satisfactory

 Thank you, for your attention. I will be here on the next week;)