Environmental analysis

Hey, guys.. It's me again.. Didn't be here for a long time. But let's start story about Sony. And this week theme is environmental analysis of Sony product.

    

      When we go to the head website of Sony we will see the latest available annual report is "Annual report 2013".“Sony used backcasting to set specific medium-term targets based on four key environmental perspectives, namely, climate change, resource conservation, management of chemical substances and biodiversity.” (Sony, 2016) As we can see in this report the major impact are climate, resource conservation, management of chemical substances and biodiversity, and these are environmental factors which have a major impact on my Sony phones marketing policies. Sony always react on environment factors, it is very important for their company. And they try to change their product according to these factors.

     We can visit site- http://statline.cbs.nl/statweb/?LA=en and there are 2 publications which are connected with first environmental factors.

The first publication “Consumer confidence, economic climate and willingness to buy”.

This publication is important for Sony phones, because economic climate, as we can see in Sony business report, plays important role in their marketing and there is the big chance to sold Sony phones more.

And the second publication “GDP, production and expenditures; value, Quarterly National Accounts”. As we know GDP grows in Netherlands and it very good for Sony. GDP growth has an impact of markets and if there will be high GDP Sony phones will be more interesting to market the Sony phones.

     Are there any social, cultural or religious differences in the Netherlands that would affect the consumption of your product?

In Netherlands not religious and cultural differences which would affect the consumption of Sony phone product. But here are some social differences what would affect the consumption. People have different views on the product, they can use different model of phones and can say that, for example “Samsung” or “IPhone” is better than Sony. This pressure from other people can affect the consumption of Sony phone. People under this pressure can choose not Sony, but other company phone and consumption of Sony phones will decrease.

See you later... On this Wednesday. Bye :*